PPC is one of the best way to earn money online .Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.In that case advertiser pays us certain agreed amount of money to the owner of the website .
Every time the ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When Pay Per Click is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $5 for a click, but the click results in a $500 sale, than we’ve made a hefty profit.
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and advertisement groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.